Q Instructions Overview The marketing plan is the culmination of everything you will learn in this course. Marketing plans are designed to capture the most essential information, analysis, and insights that lead to the development of a marketing strategy. Unit 1 assignment requires the student to complete a portion of the marketing plan for their chosen product.? Outcomes 1. Analyze the environmental forces that affect the company's ability to serve its customers. (A, B, E) 2. Demonstrate the key elements of a customer-value driven marketing strategy. (A, F) 3. Practice the marketing research process. (A, B, C) 4. Select the elements of a customer-driven marketing strategy and mix and the forces that influence it. (A, C, D) Instructions • Retrieve APA Marketing Plan from graded Assignments • Review Appendix 2 – The Marketing Plan • Complete sections for your Product you identified in Discussion 2: o Current Marketing Situation – (find topic in Chapter 3) o Market Description – (find topic in Chapter 1) o Product Review - Chapter 7 o SWOT - Chapter 2 o Objectives and Issues - Chapter 2 o Market Research - Chapter 4 • Use as many marketing terms as possible and the concepts from the readings and ideas from the discussions. • Write the paper in APA format and in?third?person (use “the product will..”; avoid using I, we, etc.) • Save your completed paper as a document (either a .doc or a .rtf file) and submit it to this folder by the due date listed in the?Schedule